About Us
A Full-Service Music Entertainment Company
Red Republic offers unmatched industry knowledge empowering our strategies to deliver unparalleled proven revenue-generating results for our international and domestic clients. Our strategies are based on past success and reflective of both the larger market trends and smaller niche shifts we see and therefore constantly adapted to reflect what we are learning in each segment of our organization allowing our clients to stay at the forefront of the industry as it matures.
A Label
With over 2.5 billion streams on NetEase, 4.3 billion plays, and over 3.5 million videos using our catalog on Douyin, our strategies are dominating the airways of China creating some of the most popular electronic tracks in China. We understand how to monetize our music and get it into the ears of music fans better than anyone else.
An Agency
Since 2015, we’ve worked on over 650+ shows including DJ Snake, Excision, A$AP Mob, AlunaGeorge, Malaa, Habstrakt, Noizu & others. We regularly work with clubs, talent buyers, and festivals to understand what they value and how we can create more opportunities for our roster. This advantage enables us to constantly adapt our campaigns to target the current market demand, while at the same time anticipating and preparing for the future.
A Management Company
A successful track-record of building some of the top domestic artists in the country, including both producers and influencers. Collectively, we manage over 25 artists & entertainers providing 360 management allowing us to drive revenue in various avenues from sync to brand partnerships.
A Marketing Company
Red Republic continues to disrupt the industry in China by applying our domestic strategy to international artists resulting in real value that delivers a return on your investment. Our campaigns have delivered exponential results for past clients like DJ Snake, Pardon My French, and others dynamically changing the reception of their brand and music.
Our Projects
In the last 6 months, our clients have been apart of over 50+ shows including 10 Festivals across China many of which Red and our partners were the exclusive booking agency for.
Case Studies
DJ Snake "Carte Blanche" Promo Campaign
In August of 2019, we ran a promotional campaign in China on behalf of ATM Artists to drive growth and reach for the album. Our results all verifiable are as follows,
- Over 55.7M people reached across Radio, PR, NetEase, Weibo, and 30+ other platforms
- We increased streams on the entire album by 235% during a two week spread when compared to the previous two-weeks.
- 121% growth in track engagement with some tracks reaching as high as a 700% growth in engagement.
- 2 of his 4 shows to close out 2019 were with organizations we specifically targeted through our guerilla campaign efforts.
- Homepage Placement on NetEase
- Placement into 150+ playlists with over 12M followers
# of plays on Douyin
Case Studies
Top 25 Release Campaign
In December of 2019, we have the opportunity to run an album campaign for a popular worldwide artist in DJ Mag’s Top 25 list. These were our results,
- Over 1 Billion people reached across six months
- Over 1,000,000 videos created and 840,000,000 plays using two of his tracks from the album on Douyin
- Homepage placement on Douyin
- Placement into over 50+ playlists with over 9.3M followers
- 860% Growth in engagement on the entire album on NetEase
Case Studies
Zabo "Somber" Campaign
Zabo, an artist on our international management roster released a track called “Somber” through our label, Pillz. Through our efforts, influencers, and strategy we landed the track not only 400,000,000 plays and 180,000 videos made using the track, but also pushed it to become the #1 track of the week on Douyin!
As a direct result, we closed out 2019 with an 8 city-tour including a headline slot at ISY Festival, Sanya for NYE.
Case Studies
Treasure Girls China Take Over
Signed to our domestic management roster, Treasure Girls has become one of the biggest electronic acts/influencers in the domestic touring market having built up over 2.3M followers on their socials through the use of our content curation, script, and ad promotions team. We provide the resource for them to succeed digitally and the domestic network to then capitalize on that value through touring, sponsorship, and special appearances.
What We Offer
EXPERIENCE
With over 80 years of cumulative experience working in the Chinese entertainment market, Red can provide on the ground expertise and consultation resulting in more opportunities, increased revenue, and impactful campaigns that are designated to deliver results on multiple fronts.
VALUE
We stand behind the value we offer and through numerous clients have demonstrated that our campaigns lead to not only a drastic increase in community growth, but also in creating revenue-generating opportunities through royalties, sync, sponsorship, and touring. It's simple, If we don't see the results through one segment we wont recommend it.
EDUCATION
There's nothing more powerful than education which is why we prioritize providing you with not only an overview of the market and how it is developing, but also dedicate a considerable amount of time answering any questions to ensure we are all on the same page. We consistently see teams making poor decisions and led in the wrong direction due to a lack of information and trusting the wrong people. Let's change that!
Pricing
1 Track Promo Campaign
- Placement into over 10+ playlists with over 500K followers
- Placement on 3+ blogs with over 150K Followers
- Reposts through our artist network with over 150K Followers
- Non-guaranteed placement on Douyin
Monthly Retainer
- Placement into over 15+ playlists with over 1.5M followers per release
- Placement on 10+ blogs with over 1,500,000 Followers per release
- Placement on nationwide radios including Billboard China Radio, HitFM, FM102.3, FM102. Estimated reach: 10M per release
- Track featured in 5+ influencer videos on Douyin with a reach of over 2.5M followers.
- Non-Guaranteed Placement on Douyin
- Douyin Content Management (Providing scripts, reference videos, subtitling, translation, editing, special fx, etc)
- Douyin Growth Strategy - $500 of budget allocated per month to marketing resources.
* = Content Dependent
Playlisting
- 2M Followers - 500 USD
- 5M Followers - 1000 USD
- 10M Followers - 1800 USD
- 15M Followers - 2400 USD
- 20M Followers - 3000 USD
PR
- 250K Followers - $300
- 500K Followers - $500
- 1M Followers - $800
- 2M Followers - $1500
- 5M Followers - $2750
- 10M Followers - $4000